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Mieux collecter les données personnelles sur Internet. Une étude qualitative auprès d’internautes français

Abstract : As Web users are more and more concerned regarding how their personal data are used, how can firms reduce their concerns, reassure them and even incite them to divulge more personal data? In order to answer this question, a qualitative study has been conducted with 30 French Internet users. This study underlines seven context variables (i.e. usefulness and aim of the data request, vocabulary used, request tone, quantity of requested data, responses modes, opportunity of not being asked next time) that represent useful strategies that firms could use when they collect personal data in order to bypass this concern.
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https://hal.archives-ouvertes.fr/hal-02566835
Contributor : Caroline Lancelot Miltgen <>
Submitted on : Monday, April 19, 2021 - 12:47:01 PM
Last modification on : Tuesday, April 20, 2021 - 7:57:16 AM

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Caroline Lancelot Miltgen, Jean-François Lemoine. Mieux collecter les données personnelles sur Internet. Une étude qualitative auprès d’internautes français. Décisions Marketing, Association Française du Marketing, 2015, 79, pp.35-52. ⟨10.7193/DM.079.35.52⟩. ⟨hal-02566835⟩

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