Mobile social commerce

Christine Balagué (1, 2) , Zhenzhen Zhao (3)

1 IMT-BS - MMS - Département Management, Marketing et Stratégie
2 LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363)
3 ISC Paris - Institut Supérieur du Commerce de Paris

S-commerce and M-commerce become buzz word recent years. The social and mobile elements have brought new ways of thinking as well as challenging opportunities in e-commerce. In this chapter, we firstly introduce the concepts of online social commerce, its classifications and social shopping behaviors. Secondly, we analyze the evolution from online social commerce to mobile social commerce. Different case studies are given to demonstrate the concept of mobile social commerce, to precisely define how mobile and social feathers add value to traditional e-commerce.

Keywords: Mobile social commerce

Domains: Business administration

Christine Balagué, Zhenzhen Zhao. Mobile social commerce. Apps management and e-commerce transactions in real-time, IGI Global Publisher, pp.159 - 175, 2017, Advances in e-business research (AEBR) book series, 978-1-5225-2449-6. ⟨10.4018/978-1-5225-2449-6.ch007⟩. ⟨hal-01531352⟩